Two years ago, digital strategist William Yu created #StarringJohnCho to advocate for greater Asian American representation in Hollywood. However, even with the release of Crazy Rich Asians in August, there is still more work to be done to address Hollywood’s inability to include more Asian American stories.
Launching #SeeAsAmStar, Yu creates videos that provide a living depiction of Asian American as the heroes, romantics, and leaders that Hollywood refuses to cast because it “can’t see” Asian movie stars.
Using Deepfake technology, most recently incorporated to create Jordan Peele’s simulated Obama PSA, Yu superimposes Asian American actors into hit movies.
Studies continue to show that films with diverse casts result in higher box office numbers and higher returns on investments for film companies, yet whitewashing and the marginalization of Asian American stories continue to exist.
#SeeAsAmStar demonstrates what a world could look like if Hollywood starts to cast accordingly.
Please share the videos, tweet #SeeAsAmStar, and visit SeeAsAmStar.com for more information.
*NOTE: John Cho, Steven Yuen, Constance Wu, and Arden Cho are not affiliated with #SeeAsAmStar
ABOUT THE CREATOR
William Yu believes in blurring the line where passion and discomfort meet. As a Senior Strategist at agencies like TBWA\Chiat\Day and SapientRazorfish, Yu worked on projects for Fortune500 companies like BNY Mellon, Accenture, Verizon, and Mastercard.
Yu created #StarringJohnCho, an award winning social movement that calls for greater Asian American representation in film. The project has garnered over 1 billion impressions worldwide and continues the conversation of how Asian Americans are perceived in our society today. His work has been featured on major media outlets such as The New York Times, BBC, and CNN, among others.
To take #StarringJohnCho and #SeeAsAmStar to the next level, Yu is currently writing a debut screenplay that features an Asian American lead.